About
Capitol-Husting Company, Inc.
A Premium Wine & Spirits Distributor
Capitol-Husting Company, Inc. along with its subsidiary company Allstate Liquor and Wine Company is a premium wine and spirits wholesale distributor in Wisconsin.
About Our Company
What has set our company apart from the competition is being a family owned and locally operated wholesaler representing a product portfolio that includes nationally renowned brands as well as local & regional independent distilleries. We focus on enhancing and providing exceptional service for all of our customers. We have a long history and reputation of outstanding market execution and brand activation for our valued supplier partners.
Top Selling Spirits
A few of our largest selling spirit brands include Bacardi Rum, Captain Morgan Original Spiced Rum, Crown Royal Canadian Whisky, Dewar’s Scotch, Grey Goose Vodka, Patron Tequila, Smirnoff Vodka, Bulleit Bourbon, Bombay Sapphire Gin, Sunny D Vodka Seltzer, Bardstown Bourbon Company, Western Son, Boulaine Cordials, Cappriccio Sangria, Agavales & Don Ramon Tequila as well as local Wisconsin products from Great Lakes Distillery, Twisted Path Distillery, Top Note Mixers, Copper Crow Distillery, Northern Waters Distillery and Wisconsin’s own Leap-n-Lemonade and Leap Vodka.
Top Selling Wines
Some of our largest selling wine brands include Stella Rosa, Bogle, Federalist, Santa Margherita, Crane Lake, Freixenet, Mezzacorona, Riondo, Bread & Butter, Daily’s, Martini & Rossi, Freakshow, Wente, Mionetto, Markham, New Age, House Wine, Gruet Sparkling, Browne Family, Carmenet, Giesen, Georges Duboeuf, Copa Di Vino, Los Vascos, Opici, Cloudline, Geyser Peak, Far Niente, Wairau River, Casa Santos Lima, Trapiche, Gekkeikan Sake, Highlands 41, San Simeon, Chimney Rock, Real Sangria, and Kono.
Company Origin
History
The company history goes back to two companies, the E.L. Husting Company established in 1877 and the Capitol Liquor Company formed in 1946. Back in 1877 the E.L. Husting Company established a factory to produce soda water and later added Weissbier. The company flourished during prohibition by producing 'near beer' and selling it along with its soda water. In 1932, it became the exclusive bottler of Coca Cola for Milwaukee County. After prohibition, the company expanded to become a wholesale distributor of both alcoholic and non-alcoholic beverages including the Seagram's and National Distributors lines, Heineken and Heileman's from La Crosse. Soda production ended in 1960.
The Alevizos Family
Capitol Liquor Company was founded in 1946, where the involvement of the Alevizos family began. Jim Alevizos's involvement grew into management as well as ownership that led to aggressive growth in the company. In 1965 the E.L. Husting Company was bought and merged with Capitol Liquor Company to form the current Capitol-Husting Company, Inc. In 1973 Greg Alevizos, current Owner and President of the company, began working with his father and over the past 40 plus years has grown the company into one of the most successful wholesale distributors in Wisconsin. Today, Greg’s daughter Angela and son Jamie actively work and help manage the business as well as assist in guiding the organization and outlining our strategy for the future.
Capitol-Husting Expanded in the 1990’s
Initially Capitol-Husting Co., Inc. serviced the seven southeastern Wisconsin counties, but in the mid 1990's expanded its sales organization to the Fox Valley forming a subsidiary company named Allstate Liquor and Wine Company. While the company continued to aggressively, expand its southeastern Wisconsin business, in 2003 Allstate Liquor and Wine Company expanded its distribution to the entire state of Wisconsin with a growing sales organization and delivery team.
Jerry Zavorka Named As President of Capitol-Husting Company
On July 8th, 2019 Jerry Zavorka, current Vice-President of Sales has been appointed President of the organization. Jerry joined Capitol-Husting Company in 2005, after spending more than 7 years working for Diageo North America in various sales management roles, as well as working in the wholesale beer business for AB InBev in Chicago. Prior to being named President, Jerry served 5 years as the Vice-President of Sales as well as 9 years as the General Manager for the Diageo dedicated division at Capitol-Husting Company. Altogether, Jerry has more than 20 years in the alcohol industry. “I’m honored to be chosen as President of Capitol-Husting Company and excited to have this opportunity to lead a company with so much history and success. The Alevizos Family have built a wonderful organization including long-term investments and planning. I look forward to working alongside our dedicated team of employees who share my commitment to the future success of our company.”
Company Focus
Today, Capitol-Husting Co., Inc. and Allstate Liquor and Wine Company is still a local family owned and operated company with more than 100 sales professionals and 200 total employees that sell, service and deliver throughout the entire state of Wisconsin.
The Capitol-Husting Team
Our team approach to business stresses the utmost importance of working together as business partners with not only our customers but with our suppliers as well. Our Sales Representatives and Managers focus on being consultants and advisors that create and share ideas and concepts while providing feedback to customers, helping them to grow successfully using the brands the company represents.
How Capitol-Husting Helps You
In addition to being an excellent source of market and brand information for established brands as well as new products, the company can offer product sampling, product application and preparation information, employee training and educational demonstrations cost saving ideas and menu development.